Michael Wagner Chief Marketing Strategist Vero Beach Fl

Updated: 11:03 a.m. Monday, June 3, 2013 | Posted: 10:06 a.m. Monday, June 3, 2013

Wal-Mart aims to address problems in produce

 

By ANNE D’INNOCENZIO

The Associated Press

NEW YORK — 

Wal-Mart Stores Inc., which is struggling to keep its produce aisles fresh, is announcing steps to improve the quality of its fresh fruits and vegetables.

The nation’s largest grocer says Monday it is making more changes in its operations, training and sourcing as it addresses concerns about the bananas, lettuce and other produce it sells.

Changes include delivering produce from farms to store shelves more quickly by purchasing fruits and vegetables directly from local growers. It’s also conducting independent weekly checks of the produce aisles at its more than, 3,400 Supercenters, Neighborhood Markets and Express stores.

Wal-Mart, based in Bentonville, Ark., said it also launched a produce training program for 70,000 associates, including store managers, that teaches them how to better handle fruits and vegetables.

Copyright The Associated Press

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About michaelwagner1

Michael Wagner is currently a marketing strategist in the financial services industry. Based in Palm Beach, Michael Wagner currently lives in Vero Beach where he has resided since 1984. Michael has worked for some of the most recognizable companies in the world with the most sought after brands. (Pepsi, Mars Inc) Clients have included: Publix, RaceTrac, Speedway, 7-11, Wal-Mart, Costco, BJ's, Sam's Club, Health South, Ron Jons Surf Shop, Health First, Circle K, Miami Heat, Miami Dolphins, Miami Marlins, Miami Hurricanes, Tampa Bay Devil Rays, Ford, GM, and Chrysler.

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